He has slashed his price by half after retiring. Now his rates are in line with Amitabh Bachchan or Ayushmann Khurrana. In 2012 he had 22 endorsements, now he has 40!
The government's decision to award the Bharat Ratna to Sachin Tendulkar was drawn to a court in Bihar on Tuesday, with a petitioner challenging the Centre's decision to bestow the honour on the just-retired cricketer, alleging a 'conspiracy' to ignore hockey legend Dhyanchand.
Images from the IPL played between Rajasthan vs Hyderabad on Saturday.
For those who think India's democracy is just fine and there has been no change in the last few years, perhaps it would be instructive to see what has happened on a few issues, observes Aakar Patel.
Sachin Tendulkar led the cricketing world in applauding Sri Lankan veterans Kumar Sangakkara and Mahela Jayawardene, who bowed out of ODIs after their team's World Cup quarter-final loss to South Africa in Sydney.
A summary of sports events and persons who made news on Tuesday
'I believe whichever bowlers will play -- like Umesh (Yadav) is doing well, Ishant (Sharma) is a senior bowler and has to take more lead (role) and Mohammed Shami has a good record - I believe their (Bhuvi and Bumrah's) absence will be felt, but still India's bench strength is very strong'
For once the Indian win was not crafted by just a couple of players. Barring a couple of failures, virtually the entire team contributed to the Chennai triumph. Bikash Mohapatra identifies the three heroes who led the Indian charge to victory.
The Indian team on Saturday began their three-day training camp ahead of their Test series against Australia starting next week with a three hour-long practice session in Bangalore, with senior batsman Sachin Tendulkar returning in the mix after his retirement from ODI cricket.
The raucous chants Jeetega bhai Jeeetega Hindustan Jeetega was met with the counter Jeetega bhai jeetega Pakistan Jeetega.
The judicial custody of sacked Uttarakhand minority panel chief S S Namdhari and nine others, arrested for their alleged role in the murder of liquor baron Ponty Chadha and his brother, was extended on Thursday till February 15 by a Delhi court.
Loud applause and cheers rang out as the first jabs were administered to frontline workers at hospitals and healthcare centres across the country on Saturday at the start of the gargantuan COVID-19 vaccination exercise, hailed as a 'momentous' occasion in India's fight against the pandemic.
The Indian skipper joined South African great Hashim Amla as the fastest to 50 centuries in international cricket in 348 innings.
Priyanka Chopra is the only female in the top ten.
'So much goodness. Warmth. Friendly. Attracts and exudes positivity and peace. A distinct voice.' Bollywood salutes the veteran actor.
Why is Sushil Kumar Shinde eyeing the external affairs ministry? How Sachin Pilot is truly his father's son... Why has Montek Singh Ahluwalia become so secretive? All this, and more, in this week's Dilli Gupshup...
Considered one of the greatest finishers in 50-overs cricket, Dhoni will join India's elite 'Club 300', which has Sachin Tendulkar (463), Rahul Dravid (344), Mohammed Azharuddin (334), Sourav Ganguly (311) and Yuvraj Singh (304).
India's legendary cricketer Sachin Tendulkar made a phone call to wrestler Sushil Kumar immediately after he won the silver medal at the London Olympics. 'Congratulations on winning the silver medal. You have made the country proud,' Tendulkar told him over the phone.
'What's the best thing about this attack is the fact that they are on top of their game'
"I am now a free citizen of India like you. I am no longer the DGP. So, no service rules apply to me anymore. Thousands of people are coming from Buxar, Begusarai, Jehanabad, Aurangabad and other districts. I will take a decision after talking to them. Contesting elections is not illegal," he told journalists.
MC Mary Kom and the seasoned L Sarita Devi spearheaded India's gold rush at the second India Open boxing tournament, which concluded on Friday.
The delivery staff who drop off packages for online retail giants or food or ferry passengers around the city in their taxis are among the worst affected by the capital's foul air.
Sri Lanka batsman Kumar Sangakkara became the 11th cricketer to surpass 10,000 Test runs during his innings of 58 on the opening day of the second test against Australia in Melbourne on Wednesday.
Sunrisers Hyderabad would look to bounce back when they take on Chennai Super Kings in an Indian Premier League (IPL) match in Hyderabad on Sunday.
Kolkata Knight Riders will have no margin for error when they take on hosts Sunrisers Hyderabad, who will fancy their chances despite coming off a defeat, in the Indian Premier League match in Hyderabad on Saturday.
Seed and early-stage start-ups are high-risk businesses, rarely have collateral and only 1 in 10 of them makes it to becoming a viable company.
Nita Ambani threw a lavish party at her Mumbai residence Antilla on Monday night to celebrate her team Mumbai Indians's second Indian Premier League title win.
The hits and misses of the week.
In-form India batsman Virat Kohli, the leading run-scorer in ODIs this year along with Sachin Tendulkar has been nominated for the top ICC Awards 2012.
Just two years after winning it, senior Indian batsman Sachin Tendulkar was once again nominated for the ICC People's Choice award.
Party chief Rahul Gandhi formed a nine-member Core Group Committee, a 19-member Manifesto Committee and a committee comprising 19 top party leaders who will look after the publicity during the elections.
Will retirement bedim the sparkle of Captain Cool, asks ad guru Sandeep Goyal?
Rohit Sharma's 104 at Edgbaston helped India to secure the win they needed to guarantee a place in the semi-finals of the ICC World Cup.
Prominent international celebrities and activists on Wednesday joined American pop star Rihanna to extend support to the farmers' protests here and garner international attention on the protracted stir but their remarks were slammed by India as 'neither accurate nor responsible'.
Check out if your favourite Bollywood star has made it to this prestigious annual list!
Former India players provide perspective on the effects of saliva ban following the first Test between England and West Indies, the first international match played during the pandemic.
Vikas stepped into the house, dialled a number and handed his cell phone to Raj Kumar, Virat Kohli's childhood coach. "Happy Teachers' Day, Sir," said Virat, even as Vikas thrust something into Raj Kumar's palm -- a bunch of keys. A fascinating excerpt from Vijay Lokapally's must read biography of the cricket superstar.
The 11th edition of the Indian Premier League will commence, on Saturday, April 7 and will end on 27th May
Playing for Mumbai in the Vijay Hazare competition in October, 17-year-old Yashasvi Jaiswal scored 203 off 154 balls, which included 12 sixes and 17 fours against a Jharkhand attack that included out-of-favour India pacer Varun Aaron and Shahbaz Nadeem.
Sachin Tendulkar has heaped praise on Mumbai Indians coach Ricky Ponting and said that the former Australia captain still has the same approach to the game as in his playing days.